Fu 'an Electric Appliance "Turned" out of New Market

At 9:00 pm on April 1, 2012, another container of kerosene (gas) heaters sent to South Africa was completed at the factory of Fu'an Dajinlong Motor Co., Ltd. This is the 28th issue in the past month. It's a container. The general manager of the company, Lin Jinshui, said: "We have issued more than 60,000 kerosene (gas) heaters in more than 40 days. We have to work overtime every day, but we still cannot meet the market demand. Many customers pay for goods. Rejected. "

Dajinlong Motor Co., Ltd. has taken a different approach in the dilemma of "product homogeneity" and "competitive competition" in the electrical appliance industry. The kerosene (gas) heater produced has superior fuel consumption, environmental protection and energy saving advantages, and is not only comparable to similar products produced in developed countries. , Can also fully meet customer expectations for high cost performance, high-tech content and high quality, becoming a company's weapon to enter emerging markets. The company was included in the strategic material procurement list by the United Nations, and its products are mainly sold to more than 30 countries or regions such as Europe, Japan, South Korea, the Middle East, South Africa, and South America. In 2011, the output value reached 220 million yuan. In 2012, there were more than 300 million orders on hand. Lin Jinshui said that he is currently preparing for a new production line to expand production capacity.

Fu'an is a well-known export base of motors and electrical appliances. The output value accounts for about 20% of the output value of the province's electrical and electronic industry, with an average annual increase of more than 21%. In recent years, the transformation of electrical and electronic enterprises has accelerated, and the pace of technological innovation has accelerated. Wanda Motor Group introduced robotic equipment, fully automatic operation, automatic data storage, 160 and 180 high-efficiency aluminum shell motors entered full-scale production; Anbo Motors Group established "Anbo Motors Research Center", and the company was awarded the first batch of "Excellent Implementation of Technical Standards and Strategic Excellence" in Fujian Province. "An enterprise"; Yanan Electric Group Corporation declared the establishment of "Fujian Provincial Key Laboratory of Electrical Machinery and Electrical Appliances", "post-doctoral scientific research workstation" ... benefiting from technological innovation, research and development of new products, opening up new markets, and seeking new development, Fuan Electrical Appliances The pace of industrial transformation and upgrading has been increasing. In 2011, a total of 263 patents were granted. Motor and electrical products are differentiated from ordinary standard to energy-saving and high-efficiency. A number of low-energy-consumption and intelligent special motors and electrical appliances have come out one after another, and the products sell well in more than 160 countries and regions. A number of key leading enterprises, such as Tiger, Yanan, Anbo, Zhenzhong, Borrett, Manley, Lisong, Dongyuan, Jiahua, and Youdi, with an output value of 1 billion yuan or high technology content, have initially cultivated a high degree of concentration Regional leading industries with obvious scale advantages, complete industrial supporting facilities, strong innovation capacity and strong influence in the country. In March of this year, following the “China Top 100 Industrial Cluster”, “China ’s Small and Medium-sized Motor Capital”, and “China ’s Small and Medium-sized Motor Export Base”, Fuan Electrical Appliances Industry was added with a Chinese-style signboard, which was awarded by the China Healthcare Products Exporters Association. "China massage health equipment production / export base" title.

In the first three months of this year, the export products of Fu'an Electrical Appliances Enterprise were not only big Jinlongs, but also Xinwang, Jinlong, Tiangong, Julong, Yonglong, Huifeng, Dacheng, Wang Wantong, Yongdasheng and other key electrical appliance companies. The export growth rate has been greatly increased, and many electrical companies such as Tiangong, Yinjia, Dacheng, Yonglong, and Jinlong have a large number of orders in hand.

The concept of the market has widened. As a "rookie", Daikin Dragon Company has since become the only professional outdoor heater manufacturer in the province. Every day, more than 50 kerosene (gas) heater products containing more than 20 national patents, under the two independent trademarks of KERONA and FUJIX, are continuously shipped from Fuan to all over the world.